Innovation Watch: Shredded Newspaper Jackets

Published December 22, 2008 @ 09:45AM PT

A Canadian Ad Agency, Taxi, has developed a jacket insulated with newspapers designed for homeless people who suffer through brutally cold winter weather. Steve Mykolyn, Taxi's executive creative director, tested the jacket by standing in an industrial freezer for eight hours. This year, in lieu of holiday gifts for staff, clients, and suppliers, Taxi is working with the Salvation Army to distribute 3,000 jackets. Some of the costs are being paid for by an auction which sold celebrity-signed jackets, but they are still looking for corporate sponsors to scale the program.

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Comments (1)

well, you do not need to buy aspecial jacket, just wrap used newspaper between vest and any jacket, you will feel insulated

all the best

anil

Posted by anil gupta on 12/22/2008 @ 09:13PM PT
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Author

Nathaniel is the founding Director of the Center for Global Engagement at Northwestern University, which works annually with hundreds of students in dozens of countries around the world through curricular programs and student project incubation.