Are social entrepreneurs too obsessed with scale?
Published November 20, 2008 @ 01:39PM PT
There is a nice post on the Acumen Fund Blog recapping a panel discussion on scaling nonprofits at the recent NetImpact conference. The basic point of most of the panelists, it seems, was that not all that many nonprofits get very big and not many nonprofits achieve economies of scale where they can harness resources and implement programs more efficiently. The key line:
"“We need to talk about how we get foundations to stop giving inefficiently,” said Aaron [Hurst of the Taproot Foundation], who likened the multitude of nonprofits with similar missions to the hundreds of Chinese restaurants across New York City. “All the restaurants serve dumplings, lomein”…to be efficient, “they should all be one Panda Express.”
...His point in well taken. The philanthropic sector could improve the net social impact by rewarding mergers and partnerships between nonprofits with similar competitive advantages who realize they could achieve economies of scale by working together."
I was just talking about in the context of a presentation on social entrepreneurship at a campusCatalyst class a few nights ago, and have a few thoughts.
1. There are good reasons why scale is hard for nonprofits
Most nonprofits and community organizations understand that local context matters. When you try to transplant a model from one place to another without going through the often time consuming democratic process of listening to and learning from the people you're trying to serve, even the best of programs flop. What's more, people want to be agents in their own change; as Paolo Freire might say, people want to create their destinies, not just be subject to someone else's vision for them, no matter what that vision is. For many nonprofits, this essential stakeholder engagement is one of the main impediments to scale.
That's the way it should be. The democratic organizing process is essential to civil society, and there are lots of great ways to improve efficiency without sacrificing it.
2. The greatest challenges to partnership tend to come from "upward" pressure, not a lack of "downward" understanding of complexity
By and large, nonprofits understand that problems are complex, and that one organization can't tackle everything. Whether that means understanding that fighting the AIDS pandemic means drug development, prevention education, contraception, treatment, and more, or understanding that community health and poverty are related issues, it forces us to recognize that whatever we're doing, its just one piece of the puzzle.
I believe that many times, even when nonprofits do recognize that they need (and have an opportunity) to partner with related pieces of whatever puzzle they're trying to solve, they feel immense upward pressure to think about where their next grant is coming from. If there are only so many AIDS funders in the room, and each institution has not only their social imperative but their institutional imperative to survive, it means pressure to stake a claim as the organization doing the best work. This is bad for nonprofits and bad for the world, so I completely agree with the above suggestion that foundations need to do more to reward partnership.
3. Do we need traditional institutional scaling at all?
The institutional forms rose in the industrial area around the difficulty of managing large pools of resources. Our foundation and nonprofit institutions mirrored those created to grow our economy. The times have changed, however, and internet technology is dramatically changing our ability to harness resources. This is the theme of Clay Shirky's wonderful "Here Comes Everybody: The Power of Organizing Without Organizations."
When it comes to scale, my question is why couldn't a lot of small nonprofits band together to achieve some of the same effect without losing their individual identities? Just like many small law firms come together to
get better deals on office supplies, why couldn't nonprofits with similar inputs (whether its international flights, office space, material equipment, whatever) band together and use their group buying power to lower prices in return for the high volume of orders? Groups like The Point already offer the type of technology you'd need, someone just needs to organize it.
4. The Hull House model
One of the most important and illustrative models of a type of "scale" I think we should focus on is Jane Addams' Hull House. Jane Addams was a Progressive Era reformer who built the Hull House, one of the first settlement houses designed to offer social services to the urban poor.
As she became more and more refined in her approaches and convinced about her organizations model, she focused on scale. For her, however, that meant helping other socially concerned citizens found their own organizations with similar but locally appropriate models. She was far less concerned with franchising and branding the Hull House name, but cared that poor people in every city had access to the same quality of services with dignity that her organization offered. Indeed, when she wasn't building her own organization or helping other social entrepreneurs start theirs, she was writing about the relationship between philanthropy and a healthy democracy.
I believe that's a powerful approach.
If there is one overriding and fundamental difference between social and financial entrepreneurship it's this: our concern should not be solely the scale of our own organizations, but instead to the scale of the world's ability to solve the problem we're trying to solve. Our primary allegiance is not to institutions, but to impact.
I would love to hear responses from any one and everyone, but particularly from those who are immersed in the questions of scale and can offer a more experienced perspective.
Share this Post
Related Posts
-
Announcing a New Feature: Entrepreneurs on the Verge
-
Featured Idea: A "global citizen year" for every American student?
-
Top Ten Videos
Comments (9)
Comments on Change.org are meant for further exploration and evaluation of the ideas covered in the posts. To that end, we welcome constructive comments. However, we reserve the right to delete comments that are offensive, abusive, or off-topic; that contain ad hominem attacks; or that are designed to subvert or hijack comment threads rather than contribute to them. Repeat offenders may be permanently removed from the site at our discretion.
Facebook
Twitter
Digg
StumbleUpon
Delicious
Email



















First this has the presupposition that social enterprises are non profits. that is, of course, not true. scale matters for investable for profit social enterprises. self sufficiency of funding matters for non profits; social enterprise for non profits often exists to create unrestricted (non program) income for non profits. in points two and three you seem to be talking about grants and donations, which are fine but not essential the model of social enterprise as commonly understood.
Posted by Kevin Jones on 11/20/2008 @ 02:51PM PT
You must be signed in to report content.
As someone involved in a non-profit social venture (www.MoveSmart.org), the the question of scale is inextricalby linked to the question of success. We are planning to pilot our idea in one market and, only when we're confident that the model is both sustainable and successful, explore other markets we can expand into. For us, the Hull House "model" is how we're planning that expansion - we'll find local partners who know and understand the actors in their communities and co-sponsor new versions of the site for their neighborhoods. We'll handle the tech (something that it doesn't make sense to build anew in each place) while local actors handle the rest and reap the vast majority of the revenues.
Posted by Justin Massa on 11/20/2008 @ 03:13PM PT
You must be signed in to report content.
the traditional business definition of scaling means growing at low cost, rather than bearing the full cost of duplicating everything in each location; there are economies of scale in traditional industry, and in areas like software, the cost to grow gets lower as adoption increases, and you become an increasing returns business. scaling in social enterprise usually means some mix of the use of those meanings. the people i know who are obsessed with scale are obsessed with the size (scale) of the problem(s) they are addressing. fair trade in the u.s. needs to grow. people need to bcome conscious consumers, not just cost conscious consumers. it matters.
Posted by Kevin Jones on 11/21/2008 @ 12:27AM PT
You must be signed in to report content.
I guess my answer to the question posed would be "not all of them, but a lot of the organisations that fund and support them are".
The point is that most social entrepreneurs, like most entrepreneurs, will operate at a local / regional level. Many set out to address an unmet need at that level and don't have the ambition , willingness or capacity to expand / replicate.
Similarly, too many support / funding orgs assume that scale means expanding an organisation rather than replicating an idea through other methods (on the spectrum between open source and central control are a whole range of franchising, licensing and partnering options).
To say this is not to be anti-scaling; clearly we have big problems in a lot of areas, and some organisations / leaders have the ambition, capacity and model to scale. At SSE, we've done (and are doing!) this as a social franchise in order to expand in line with our principles, and to ensure we don't become a hugely hierarchical / bureaucratic organisation at the centre.
The final thing I would say is that what we also need to scale up is the numbers of people involved in this movement. Because this movement can transform through how it operates as well as through the services it deliver; and the people usually referred to as 'beneficiaries' can also be social entrepreneurs (something Paul Farmer pointed to in his speech at the Skoll Forum earlier this year). If we make people feel like it's an exclusive club for huge social enterprises led by stellar social entrepreneurs, that won't happen.
Finally, I'd point to my post / slideshow dealing with all of the above in the <A href="Long Tail of Social Entrepreneurship">I guess my answer to the question posed would be "not all of them, but a lot of the organisations that fund and support them are".
The point is that most social entrepreneurs, like most entrepreneurs, will operate at a local / regional level. Many set out to address an unmet need at that level and don't have the ambition , willingness or capacity to expand / replicate.
Similarly, too many support / funding orgs assume that scale means expanding an organisation rather than replicating an idea through other methods (on the spectrum between open source and central control are a whole range of franchising, licensing and partnering options).
To say this is not to be anti-scaling; clearly we have big problems in a lot of areas, and some organisations / leaders have the ambition, capacity and model to scale. At SSE, we've done (and are doing!) this as a social franchise in order to expand in line with our principles, and to ensure we don't become a hugely hierarchical / bureaucratic organisation at the centre.
The final thing I would say is that what we also need to scale up is the numbers of people involved in this movement. Because this movement can transform through how it operates as well as through the services it deliver; and the people usually referred to as 'beneficiaries' can also be social entrepreneurs (something Paul Farmer pointed to in his speech at the Skoll Forum earlier this year). If we make people feel like it's an exclusive club for huge social enterprises led by stellar social entrepreneurs, that won't happen.
Finally, I'd point to my post / slideshow dealing with all of the above in the Long Tail of Social Entrepreneurship.
http://tinyurl.com/267kgn</A>.
http://tinyurl.com/267kgn
Posted by Nick Temple on 11/21/2008 @ 05:48AM PT
You must be signed in to report content.
Thanks everyone for your comments.
Kevin, to your point, this post is more focused on the nonprofit part of the spectrum; that's where the quote was aimed at the above NetImpact conference. I think that points two and three are absolutely more aimed at nonprofits.
But I think that even your questions bring up the need for a greater level of understanding of the social capital market as an ecosystem where the needs and opportunties of one type of organization (or capital) are related to but not necessarily the same as organzations or capital with difference risk/reward equations, different incentive structures, and different prioritization between the blended and social value they're trying to create.
Because your absolutely right when it comes to something like something like fair trade, although I think that I (and probably you too) would argue that its not just about the efficiency that economies of scales bring but the capacity to provide consumer data and demonstrate a market that gets mainstream retailers to open up their shelves.
Still, think about the nature of the quote above, that nonprofits doing similar things should merge. Would we tell Alter Eco, Crop-to-cup, and a dozen other small fair trade importers to merge because its silly that they're just being repetitive? Of course not, we would tell them to look for opportunities for partnership (and yes, sometimes merges) that allow them to better and more fully meet their mission with more effective utilization of resources.
Posted by Nathaniel Whittemore on 11/21/2008 @ 08:03AM PT
You must be signed in to report content.
Nathaniel - have you ever been asked to merge with other organizations?
have you tried to officially come together with other organizations.
In my try in the past about merging organizations, i have found that even though organizations want to work together, the daily operations keeps them so busy that they dont ever get to it. or sometimes the agenda and the process of the same end goal is not mergeable. Somehow, in nonprofits, we have a very hard time with merging or loosing our identity. In reality, a lot of nonprofits is about power, ego and......
just a thought of criticism.
Posted by Harish Patel on 11/21/2008 @ 02:49PM PT
You must be signed in to report content.
Thanx for a thought provoking piece!
My observations in scaling up for non profit social enterpreneurship:
1. Scaling up adds on tasks and functions which are not creative or even productive. They are supervisory and managerial - collecting information, MIS, physical and financial verifications, centrally conducted monitoring and evaluation. The sense of single brand ownership and credit seeking adds to these tasks.
2. Community wants to simplify problems and their solutions. Scaling up adds to problems which add on the complexity. Eg In India, an anganwadi (early child care centre) has to maintian 14 registers! The problem she has to solve is prevent malnutrition and child deaths. Both of these are complex problems. Her role otherwise is simple - provide supplementary food and simple medicines to sick children. But, scaling up has adds on burden and makes the problem even more complex.
3. Sharing costs while scaling up is another hazard. Supervisory, managerial and monitoring tasks adds on to cost. In order to reduce the cost, the ultimate implementer, producers, service provider donot always gain the advantage of scaling up.
4. Scaling up ceases (or even 'seizes'!) creativity, innovation and flexibility. Again, anganwadi is a classic example. It introduced standard recipe. It took away the flexibility of recipes depending on the local tastes, recipes and the providers cullinary art.
Scaling up if it has to avoid all these hazards and to remain simple requires a 'nano'solution of complex problems. This means that all the tasks have to be decentralized. Flexibility, creativity should be inbuilt in the scaling up phenomena. Multibrand approach must be allowed. (The cinema industry allows it - the producer, distributer, sound, animation, music, financer's brands are shown.) Except the censor boards, even its monitoring is left to community and the cinematographic institutes and experts.
Scaling up should be of the processes and not of products. A scaffold should be laid out. Let it be filled in by those who are producing it!
Posted by DHRUV MANKAD on 11/21/2008 @ 08:09PM PT
You must be signed in to report content.
several of these posts point out that organizational complexity and redundant reporting are problems of non profit scale that do not exist on the for profit side, typically. scale in a for profit sense, adds some simplicity to reporting, and reduces other costs. scarcity thinking and competition for scarce resources coupled with the power dynamics of foundation funding makes merging and adopting other organization's procedures in a cooperative way a problem.
scaling is not the problem. it's that the non profit system is not built to allow enterprises to scale, but instead to keep them at the proof of concept level.
Posted by Kevin Jones on 11/22/2008 @ 02:23PM PT
You must be signed in to report content.
I think you are definitely right to point that out Kevin. Certainly the flip side of my "long tail" / 1000 flowers bloom argument is that this will cause a huge amount of duplication, wasted resource etc. And that these smaller solutions will never truly address the scale of the problem. Similarly, it's also fair to say that scaling is more/less difficult (and more/less appropriate at times) depending on your model, your stakeholders and so on.
I guess I would just say that some social entrepreneurs are not held back by a system at a certain level, but because that was the level they wanted to operate at; addressing a particular local need in an innovative way that creates positive social impact.
Posted by Nick Temple on 11/24/2008 @ 05:14AM PT
You must be signed in to report content.