Social Entrepreneurship

Using Thanksgiving To Learn About Sustainable Food

Published November 21, 2009 @ 09:44PM PT

This blog is largely dedicated to exploring social innovation and using market strategies to change the world. One of the most bedrock economic social justice issues is how we reinvent our food system to deliver food that is healthy for people, healthy for the planet, and not creating classes of haves and have nots that rot our ability to thrive. As a holiday largely about celebrating through shared meals, Thanksgiving is a great day to learn more about sustainable food.

I should preface this all by saying that the real place to learn about the complexity of this issue is over at our Food blog. It's a mark of how this issue has grown in the public eye that we have that cause sitting next to Women's Rights, Climate Change and other causes.

That said, there is something deeply macro-economic about this issue. Social entrepreneurship is all about the idea that market strategies can be used to distribute the services and products the poor deserve to have access to, and at the same time that traditional businesses can rediscover the important and centrality of the social and environmental bottom lines.

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Three Important Ideas from Real Time CrunchUp

Published November 20, 2009 @ 10:37AM PT

I'm at the TechCrunch sponsored Real Time CrunchUp. The event is all about the real time stream of information and sharing that is increasingly what the internet is about. There are a few key conversations.

1. Determining What's Important. Facebook product bro Chris Cox was just sharing some background on how FB is thinking about the difference between Live Feed and News Feed. Basically, they want to be able to use better information about context to help figure out which parts of the stream of information and friend updates you might actually care about. Angel Investor supreme-o Ron Conway suggested that 2010 will be all about filtering.

2. Social Context (or Not). The speakers today have spent a lot of time discussing the social context of information, or to put it less wonkily, being able to see what your friends care about as you're interacting with news, music, or social causes. The former CEO of FriendFeed (who is now at Facebook) and Seesmic CEO Loic Le Meur suggested that the "private" context - being able to see what specifically your "offline relationships" think about different things is going to be supremely important. Others pointed out that only being able to see what your friends like and care about can be a constraint - particularly if you care about something niche - like hardcore metal like me - that not that many of your "offline" friends know about. I think this is important, because who you've been around physically is only one sort of context. One of the great powers I've seen in social media is the ability to discover peers who I wouldn't have met otherwise.

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Harnessing The Social Data Stream For Good

Published November 20, 2009 @ 07:55AM PT

The web tech world is alive with conversation about the "stream." The stream is the fire hose of social information that Twitter, Facebook, music sharing tools, video tools, and just about everything else these days is pumping into the collective ether. I'm attending the TechCrunch Real Time CrunchUp today in San Francisco, and all day I'll be thinking and blogging about how we harness the social data stream for good.

We've already begun to see examples of people using services like Twitter and Facebook to more effectively leverage their communities - particularly for donations. Epic Change's Tweetsgiving is an example of a creative campaign that builds support around important social work in Tanzania. The America's Giving Challenge that is hosted by Causes, Parade and the Case Foundation each year is an example of institutional philanthropy getting creative to help a broader array of organizations.

Perhaps even more than that though, we've seen the stream power dynamic support and personal brand building that can create a dense safety net for social entrepreneurs. Last year, when FORGE hit financial trouble, founder Kjerstin Erickson took a path of 'radical transparency,' blogging about what she thought she had done wrong. Tactical Philanthropy's Sean Stannard-Stockton picked up the story and the community rallied around her transparency and helped the organization get on a healthy foot.

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What a Startup Ecosystem Looks Like

Published November 19, 2009 @ 07:11PM PT

I'm a recent transplant to San Francisco. Before that, I was working just outside of Chicago, and before that, I was growing up in Maine. After even just a few months here, the difference in the nature of the startup ecosystem is unbelievable.

So what does that mean?

The first element of an ecosystem - perhaps the most important - is a critical mass of people who are in the same position. San Francisco and the larger Bay Area is sort of ground zero for startups - social and technology based particularly. In about a month, Assetmap will be hosting a mixer for startup-type people just based in our one neighborhood of the city and we've been able to find about 125 names to invite. This sort of surrounding means that the people around can commiserate, share, and collaborate.

To put a point on this...Last night I wrote about Supercool School, a very interesting new startup. Turns out their office is a block and half from mine and one of their founders lives one street away. This happens all the time.

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Failing With Humility

Published November 19, 2009 @ 10:04AM PT

One of the things that is inherent in risky endeavors like venture capital is a tolerance for (or at least familiarity with) failure. Sometimes it's not graceful, but it's a part of the game, and learning to succeed often means learning to fail fast, and fail well.

Yesterday, VC Fred Destin of Atlas Ventures wrote a post on Silicon Alley Insider called "Why I Sent You A One-Sentence VC Rejection." The point of the post was basically to say that most deals get sourced because of trusted connections who introduce investors to new projects. Cold emailing a business plan doesn't create the sort of context that's going to help a potential investor move beyond their gut instincts.

While it seems harsh in some ways, the post is also about a sort of inner serenity with gut checking and the knowledge that you're going to miss sometimes. Destin suggests that everyone in the equation - investors and startups - need to be okay with the inherent volatility of the process, and not let failure or rejection get to their hearts.

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The Most Interesting Startups in the World

Published November 18, 2009 @ 01:11PM PT

Of all of the fun lists that BusinessWeek puts together, their recent "World's Most Intriguing Startups" is my favorite. The idea of being intriguing is less about whether a startup is a hit yet, and more about what it understands intuitively about changing economies. While their list is pretty good, there are a few more I might include.

Their list is, perhaps unsurprisingly, filled with green companies. BioFuel Box reuses waste products to create fuel, BrightSource Energy is trying to do solar on a massive scale. ChargePoint is a network of electric car rechargers rolled out in a couple cities now and trying for more. If I were to add some of the most interesting startups in the environmental space, I would look to the Pop!Tech Fellows class of 2009. Lebônê generates electricity from microbes in soil to power basic LEDs and other basic electric needs in the developing world. re:char converts agricultural waste into renewable energy. Ecovative Design is working on a styrofoam replacement built using mushrooms.

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Supercool School Is, Well, Supercool

Published November 17, 2009 @ 09:00PM PT

Education is one of the areas I think is most ripe for tech-minded social entrepreneurs to democratize learning and unleash talent. With the launch of the new platform Supercool School, anyone can set up a school, recruit teachers and students, and organize live classes.

The idea is pretty basic. Sign up for an account, plan classes, visit the education marketplace to see what is already available and what people are looking for, and go to it. Starting a school is a monthly cost, but the classes themselves are free for users. Everything is connected via video and text based chat.

The guys behind the project have a serious passion for education, and are clearly focused on enabling more people to learn. I wonder what type of people are going to want to pay for the ability to give classes without the ability to recoup the cost. I could possibly see companies like consulting firms using it as a tool for brand building, but it will be interested to see who else joins. It seems like part of the plan is to offset the costs of the general consumer facing tool with an enterprise service for internal corporate use.

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